This is
BILATERAL BRANDING
We take a different approach to the traditional pharmaceutical advertising model, which relies on product features and benefits. We believe that’s only part of the story.
At natrel, we combine
INTELLECT,
that complex cauldron
of data, statistics,
features, and benefits
that make up your unique
SELLING proposition
with
EMOTION,
that hot mess of gut
reactions, experiences,
and memories that
bring out your unique
FEELING proposition
to create
MEANINGFUL CONNECTIONS
that last
Why it’s important to
MAKE CONNECTIONS
73%
of all BRANDS COULD
DISAPPEAR and consumers
WOULDN’T CARE
—Meaningful Brand Index report
64%
of customers cited SHARED
VALUES as the primary reason
for having a strong BRAND
RELATIONSHIP
—Harvard Business Review
90% of DECISIONS are made subconsciously, so brands that tap into INTELLECTUAL DRIVERS and EMOTIONAL INFLUENCES have the most impact
—Basic principle of Bilateral Branding
An inspired process guides
OUR APPROACH
Our proprietary Bilateral Branding process contains 4 essential elements:
DRIVERS
FOUNDATION
EXPRESSION
CONNECTIONS
TO TOP
“Bilateral Branding is about building brands with authentic meaning to create meaningful engagement. We actively nurture brands, ensuring that their meaning remains hyper-relevant and provides enduring value to the physicians and patients that they serve.”
BILL KWIATKOWSKI
EVP, DIRECTOR OF STRATEGY