Memorial Day is the kickoff of summer here in the United States and, for many companies, summertime is intern time—when college students get their first taste of office life and, hopefully, an opportunity to exercise more than their coffee-fetching skills.   On May 30, natrel’s Medical and Scientific Strategy department will gain more than the

Sometimes the truth is more counterintuitive than clear-cut. Many companies assume that the bigger the service failure, the bigger the impact. However, research has shown time and again that ordinary service failures are more often correlated to changes in customer satisfaction and market share than to catastrophic failures. Those seeking proof of this concept need

May is almost over, and schools are starting to let out for summer vacation. However, many college students are preparing their business attire and getting ready for their summer internships.   On June 12, interns at natrel—who are more than welcome to dress business casual—will have the opportunity to experience what it’s like to work

The pharmaceutical marketing industry is no stranger to “big data.” It offers tremendous value in deriving quantitative information about new behaviors, preferences, and over-arching trends. Since the very inception of the term, organizations have pushed more and more of their budgets into big data tech while decreasing spend on human-centered research. This creates a dangerous

At natrel, everything begins with our core value—Curiosity. It’s one of the key traits we look for in every employee, but most importantly in our executive leadership team. We are proud to announce the appointment of two new additions – Amy Tracey, EVP Finance and HR and Sean Conciatore, EVP Creative Director. Naturally, we were

It has been five weeks since our natrel interns, or “natrel newbies” as we like to call them, set foot in our agency where they were greeted by smiles—not to mention a kitchen full of goodies. So far, these interns are starting to look and act like our most-seasoned employees. Maybe it’s because they have