We are
BILATERALISTS
not just employees—
we are experts in bilateral thinking!
Our multidisciplinary team collaborates daily to deliver
just what you’re looking for from an agency partner:
BRANDING understanding
natrel knows the difference between true branding and just advertising.
We are the Bilateral Branding agency. Branding is in our DNA.
EFFICIENT effectiveness
Layers are fine for onions, but not for agencies.
Our team is streamlined to respond to your daily needs.
ALL METHOD, no madness
We’re obsessed with our Bilateral Branding process!
It’s the discipline that helps us build great brands.
INDEPENDENT awesomeness
We’re independent in structure and in spirit, which
allows us to be nimble and flexible in exploring new ideas.
Meet our
KEY BILATERALISTS
BILL KWIATKOWSKI
EVP, Director of Strategy
BILATERALIST-IN-CHIEF
FOUNDER
Bilateralist-in-Chief
David is a self-proclaimed minimalist, father of 3, and the founder and leader of natrel. Though his style is minimalistic, he maximizes the agency’s potential by providing the resources and guidance needed to get the job done. Perhaps his greatest skill is making meaningful connections with everyone around him, whether they’re clients, colleagues, or his children.
DAVID
NAKAMURA
Founder
NICOLE HYLAND
General Manager
DAVID NAKAMURA
Founder
MARATHON RUNNER
GENERAL MANAGER
Marathon Runner
As General Manager, Nicole has created and fostered a culture of curiosity at natrel. In an industry of rules, regulations, and restrictions, Nicole sees curiosity as the impetus for creativity and growth. A true force of nature, Nicole doesn’t stop when she leaves the office. She’s also a passionate marathon runner and has cited the freedom of running as a liberating change from the discipline of her work.
NICOLE HYLAND
General Manager
TAMRA MICCO
Executive Director, Client Services
NICOLE HYLAND
General Manager
BOAT BUILDER
EXECUTIVE DIRECTOR,
CLIENT SERVICES
Boat Builder
Our captain of client services, Tamra has done it all in her 20+ years in the industry. From strategic planning all the way through development and implementation, she brings unparalleled passion and focus to whatever she’s building—whether it’s a brand, a campaign, or even a boat!
TAMRA MICCO
Executive Director, Client Services
DAVE SCOTT
SVP, Creative Director
TAMRA MICCO
Executive Director, Client Services
ASPIRING TRAMPOLINIST
SVP, CREATIVE DIRECTOR
Aspiring Trampolinist
Dave’s diverse interests and experiences mean he’s up for any new challenge—diving into a new therapeutic area, exploring a new medium, or playing a new sport. He spends weekends with his kids playing soccer, lacrosse, baseball, football, tennis, archery, nerf guns, and even attempting gymnastics on the trampoline. You never know what he’ll try next, but you can be sure it will lead to big creative ideas.
DAVE SCOTT
SVP, Creative Director
BILL WERBANETH
SVP, Creative Director, Copy
DAVE SCOTT
SVP, Creative Director
PICTURE MAKER
SVP, CREATIVE DIRECTOR, COPY
Picture Maker
As a writer, Bill likes to use his camera to see the world in new ways. Zooming in on new details, reimagining ordinary objects, finding the hidden in something we walk by every day. He brings that same curiosity to his work, digging through the data to tell the best story for his brands. 
BILL WERBANETH
SVP, Creative Director, Copy
BILL KWIATKOWSKI
EVP, Director of Strategy
BILL WERBANETH
SVP, Creative Director, Copy
LITTLE LEAGUE TEAM MANAGER
EVP, DIRECTOR OF STRATEGY
Little League Team Manager
Bill has helped clients build, launch, and reinvigorate a host of successful brands from upstarts to the iconic. Ever the strategist, he spends his free time managing his son’s Little League teams. Like his players on the baseball diamond, Bill employs the full set of strategic tools to position brands to capitalize on opportunities and produce results beyond expectations.
BILL KWIATKOWSKI
EVP, Director of Strategy
DAVID NAKAMURA
Founder
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