We are
BILATERALISTS
not just employees—
we are experts in bilateral thinking!
Our multidisciplinary team collaborates daily to deliver
just what you’re looking for from an agency partner:
BRANDING understanding
natrel knows the difference between true branding and just advertising.
We are the Bilateral Branding agency. Branding is in our DNA.
EFFICIENT effectiveness
Layers are fine for onions, but not for agencies.
Our team is streamlined to respond to your daily needs.
ALL METHOD, no madness
We’re obsessed with our Bilateral Branding process!
It’s the discipline that helps us build great brands.
INDEPENDENT awesomeness
We’re independent in structure and in spirit, which
allows us to be nimble and flexible in exploring new ideas.
Meet our
KEY BILATERALISTS
BILL KWIATKOWSKI
SVP, Director of Strategy
BILATERALIST-IN-CHIEF
FOUNDER
Bilateralist-in-Chief
David is a self-proclaimed minimalist, father of 3, and the founder and leader of natrel. Though his style is minimalistic, he maximizes the agency’s potential by providing the resources and guidance needed to get the job done. Perhaps his greatest skill is making meaningful connections with everyone around him, whether they’re clients, colleagues, or his children.
DAVID
NAKAMURA
Founder
NICOLE HYLAND
General Manager
DAVID NAKAMURA
Founder
MARATHON RUNNER
GENERAL MANAGER
Marathon Runner
As General Manager, Nicole has created and fostered a culture of curiosity at natrel. In an industry of rules, regulations, and restrictions, Nicole sees curiosity as the impetus for creativity and growth. A true force of nature, Nicole doesn’t stop when she leaves the office. She’s also a passionate marathon runner and has cited the freedom of running as a liberating change from the discipline of her work.
NICOLE HYLAND
General Manager
TAMRA MICCO
Executive Director, Client Services
NICOLE HYLAND
General Manager
BOAT BUILDER
EXECUTIVE DIRECTOR,
CLIENT SERVICES
Boat Builder
Our captain of client services, Tamra has done it all in her 20+ years in the industry. From strategic planning all the way through development and implementation, she brings unparalleled passion and focus to whatever she’s building—whether it’s a brand, a campaign, or even a boat!
TAMRA MICCO
Executive Director, Client Services
SEAN CONCIATORE
EVP, Creative Director
TAMRA MICCO
Executive Director, Client Services
FUN SOCK ENTHUSIAST
EVP, CREATIVE DIRECTOR
Fun Sock Enthusiast
With 20+ years of creative leadership in various marketing disciplines, Sean believes in fearless exploration and flawless execution. It shows in everything from his outstanding creative direction to his legendary socks! Sean’s experience in creating compelling branding solutions and campaigns, as well as his multimedia expertise, has taught him to turn “can’t” into “what if?”
SEAN CONCIATORE
EVP, Creative Director
AMY TRACEY
EVP, Director of Finance and HR
SEAN CONCIATORE
EVP, Creative Director
OUTDOOR ENTHUSIAST
EVP, DIRECTOR OF FINANCE AND HR
Outdoor Enthusiast
Amy does more than negotiate contracts, oversee HR functions, and manage the finances at natrel. She constantly looks for possibilities for growth and improvement. Outside the office, Amy thrives when surrounded by nature while hiking, running, biking, or skiing. Whether climbing a literal mountain or just a mountain of paperwork, Amy is ready to face any challenge that comes her way.
AMY TRACEY
EVP, Director of Finance and HR
BILL KWIATKOWSKI
SVP, Director of Strategy
AMY TRACEY
EVP, Director of Finance and HR
LITTLE LEAGUE TEAM MANAGER
SVP, DIRECTOR OF STRATEGY
Little League Team Manager
Bill has helped clients build, launch, and reinvigorate a host of successful brands from upstarts to the iconic. Ever the strategist, he spends his free time managing his son’s Little League teams. Like his players on the baseball diamond, Bill employs the full set of strategic tools to position brands to capitalize on opportunities and produce results beyond expectations.
BILL KWIATKOWSKI
SVP, Director of Strategy
DAVID NAKAMURA
Founder
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