Persona IDSM

Tapping into the soul of your brand…by uniting emotional and intellectual insights to inspire positioning and personality. So customers won’t just think about your brand…they’ll FEEL your brand.

ID (identification), n.:
Association with the qualities and characteristics of a person, group, or object.
One capsule. Four different feelings.
What a difference a persona makes.
uniting emotional and intellectual insights to tap into the soul of your brand